# John Zettler

Builder · Investor · Writer

> Capital and code for a richer and freer future.

## About

I’m a Senior Director of Product at Kraken, with years of building in crypto. Twice a founder, I know well the highs and lows of the startup journey.

I believe that free markets, invention, and growth are remedies for society’s ills. The American experiment is the closest we’ve come. Building, investing, and writing are how I do my part.

Off the clock, I enjoy skiing, weightlifting, a stack of books, and listening to Phish.

## Featured

- [Product Management Excellence](https://docs.google.com/presentation/d/1oyv2IAkDqZvutldgNv3ruuzws70HtIe6gJw3Rw9EAM4) — Presentation · 2025
- [ETF Adoption: Gold versus Bitcoin](https://research.johnzettler.com/btc-to-gold-etf-adoption/) — Dashboard · 2026
- [Why we stand by staking](https://johnzettler.com/writing/why-we-stand-by-staking/) — Coinbase · 2023

## Elsewhere on this site

- [Building](https://johnzettler.com/building.md): operating record
- [Investing](https://johnzettler.com/investing.md): portfolio
- [Writing](https://johnzettler.com/writing.md): essays and articles
- [Reading](https://johnzettler.com/reading/): Z's Library, book notes (kept in Notion)
- [Resources](https://johnzettler.com/resources.md): open-source investing tools

## Subscribe

New essays by email: the form at https://johnzettler.com/#subscribe. By feed: https://johnzettler.com/rss.xml

## Contact

- Email: john.zettler@gmail.com
- X: https://x.com/johnzettler
- LinkedIn: https://www.linkedin.com/in/johnzettler/
- Ethereum: https://etherscan.io/address/0x640C050f8C7d778b88412fcda181250EEA21F344

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This page for people: https://johnzettler.com/
More by John Zettler, for agents: https://johnzettler.com/llms.txt