# Writing

> “All you have to do is write one true sentence. Write the truest sentence that you know.” — Ernest Hemingway

Essays and articles by John Zettler, newest first. Some first appeared elsewhere (Coinbase, Medium, Commandiv) and are preserved here in full; each line names where and when.

- [Product Management Excellence](https://johnzettler.com/writing/product-management-excellence/) ([Markdown](https://johnzettler.com/writing/product-management-excellence.md)) — Presentation · 2026-10-07
  A presentation on operating as a world-class product manager — principles from a decade shipping crypto products, and how to work with AI agents.
- [Why we stand by staking](https://johnzettler.com/writing/why-we-stand-by-staking/) ([Markdown](https://johnzettler.com/writing/why-we-stand-by-staking.md)) — Coinbase · 2023-07-14
  Coinbase's public defense of retail staking against the SEC and ten state regulators — why staking is not a security, and why access matters.
- [Launching R.A.R.E Art: Limited-Edition Digital Art to Display on your TV](https://johnzettler.com/writing/launching-rare-art-apple-tv/) ([Markdown](https://johnzettler.com/writing/launching-rare-art-apple-tv.md)) — R.A.R.E · 2019-08-15
  Introducing R.A.R.E Art's Apple TV app: limited-edition digital art, displayed on the biggest screen in the house.
- [How to Save a File on IPFS — A 7-Step Primer](https://johnzettler.com/writing/ipfs-7-step-primer/) ([Markdown](https://johnzettler.com/writing/ipfs-7-step-primer.md)) — Medium · 2017-10-10
  A practical seven-step walkthrough of saving a file to IPFS — decentralized storage explained by doing.
- [How Inflation Erodes your Purchasing Power and Wealth](https://johnzettler.com/writing/inflation-erodes-purchasing-power/) ([Markdown](https://johnzettler.com/writing/inflation-erodes-purchasing-power.md)) — Commandiv · 2017-02-23
  How inflation quietly erodes purchasing power and wealth — and why investment returns must outpace it.
- [5 Rules for Stock Market Investing](https://johnzettler.com/writing/5-rules-stock-market-investing/) ([Markdown](https://johnzettler.com/writing/5-rules-stock-market-investing.md)) — Commandiv · 2017-02-17
  Five durable rules for stock market investing: low costs, diversification, discipline, and time in the market.
- [4 Steps to Invest in an Index Fund — the Right Way](https://johnzettler.com/writing/4-steps-index-fund/) ([Markdown](https://johnzettler.com/writing/4-steps-index-fund.md)) — Commandiv · 2017-02-08
  Four steps to invest in an index fund the right way — a beginner's path to low-cost, diversified ownership.

Product notes and other ephemera: https://johnzettler.com/writing/archive.md

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This page for people: https://johnzettler.com/writing/
More by John Zettler, for agents: https://johnzettler.com/llms.txt