# Product Management Excellence (2025 edition)

- Author: John Zettler (https://johnzettler.com/)
- Published: 2025-11-16
- Originally delivered as a presentation: https://docs.google.com/presentation/d/1oyv2IAkDqZvutldgNv3ruuzws70HtIe6gJw3Rw9EAM4 (still live)
- Summary: The November 2025 edition of John Zettler's deck on operating as a world-class product manager, from before its section on AI agents.
- Slides: https://docs.google.com/presentation/d/1oyv2IAkDqZvutldgNv3ruuzws70HtIe6gJw3Rw9EAM4
- PDF: https://johnzettler.com/files/johnZettler_productManagementExcellence_2025.pdf
- Cite as: John Zettler, “Product Management Excellence (2025 edition)”, https://johnzettler.com/writing/archive/product-management-excellence-2025/

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The November 2025 edition, kept for the record: what product management is, product sense, product execution, and building a career in tech.

The current edition, from October 2026, adds a section on working with AI agents: [Product Management Excellence](https://johnzettler.com/writing/product-management-excellence/).