# Product Management Excellence

- Author: John Zettler (https://johnzettler.com/)
- Published: 2026-10-07
- Originally delivered as a presentation: https://docs.google.com/presentation/d/1mdFwaqC4RcCLpiut9rxzPoClPVUmlN3eNeP5o_3DySI (still live)
- Summary: A presentation on operating as a world-class product manager — principles from a decade shipping crypto products, and how to work with AI agents.
- Slides: https://docs.google.com/presentation/d/1mdFwaqC4RcCLpiut9rxzPoClPVUmlN3eNeP5o_3DySI
- PDF: https://johnzettler.com/files/johnzettler_pm-excellence_2026-10-07.pdf
- Cite as: John Zettler, “Product Management Excellence”, https://johnzettler.com/writing/product-management-excellence/

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How to operate as a world-class product manager, in four parts: what product management is, product sense, product execution, and product with super intelligence — working with AI agents. Two appendices cover working in tech: how to get rich in tech, and how to build a career in tech.

The November 2025 edition, from before the section on AI agents, is kept in [the archive](https://johnzettler.com/writing/archive/product-management-excellence-2025/).